Category Execution in a Retail Store

A structured and well thought out Category Execution Plan contributes significantly to the growth and profitability of a retailer through increased category contribution. It also helps in building shoppers' loyalty and retention for the retailer. Finally it provides the retailer a focused position that differentiates them from the competition.

The five steps of Category Execution plan incorporates 4Ps of marketing and Communication. The attached diagram is self-explanatory.

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