Process

Unlocking Business Profitability: Overcoming Roadblocks with a Sustainable Strategy.

Sales & Negotiation

• Introduction to Sales Management
• Personal Selling and Selling Types
• Call Structure
• Sales Operations and Control
• Business and Commercial Negotiation

Distribution and Route-to-Market

• Basics of Distribution Management
• Strategic Distribution Management
• Introduction to Route-to-Market
• Retail Channel Dynamics
• Joint Business Plans (JBP)

Modern/Organized Trade

• Introduction to Modern Trade
• Shopper: Insights, Communication and Excellence
• Basics of Category Management
• Strategic Customer Management
• Picture of Success in Modern Trade