Jul 19, 2023A structured and well thought out Category Execution Plan contributes significantly to the growth and profitability of a retailer through increased category contribution. It also helps in building shoppers' loyalty and retention for the retailer. Fin...
Jul 19, 2023What is customer centricity? Customer centricity is the ability of an organization to understand customers' situations, perceptions and expectations and act accordingly. In continuation of the last post on customer collaboration here is the second an...
Jul 19, 2023What is different in prioritizing customers versus prioritizing channels? To make it more comprehensive I rephrase the question. What is different in prioritizing supermarket as a channel versus prioritizing Reliance Mart as a customer? Channel pr...
Jul 19, 2023Marketing and Sales are two critical disciplines for an organization’s success. Marketing emphases on broad demographic and market trends, trying to position the company for the future, whereas Sales focuses on the present, but often relies on tact...
Jul 19, 2023Today there are 115 million plus households in India at the bottom of the pyramid. The BOP population is over 925 million. This is 76% of the rural population and 60% of India's total population. Hence, if a marketer doesn't consider the bottom of th...
Jul 19, 2023Distribution is all about consistently achieving growths in sales by implementing instore execution of the 4Ps & C (e.g. product, placement, price, promotion and shopper communication). One critical factor of effective distribution management is to...
Jul 19, 2023Any professional, new in sales and marketing, faces a common challenge of calculating various margins (e.g. Retailer’s margin, distributor’s margin, wholesaler’s margin etc.) Let us have a quick look on the Retailer Margin today. Retailer’...
Jul 19, 2023Let’s talk on a favorite topic today… Indian Premier League Chennai Super Kings clinched the IPL 2023. With MS Dhoni as captain, the team had brilliant batters like Ajinkya Rahane, Devon Conway, Ambati Rayudu and power all-rounders like Ben St...
Jul 19, 2023Work prioritization is a big challenge for working professionals, especially those who are multitasking. Higher the position in the hierarchy, more the number of tasks get added to one’s portfolio. And all these tasks are important and to be comple...
Jul 19, 2023Good morning friends... South Asia, south-east Asia and African subcontinents’ marketplaces are primarily dominated by innumerable small, traditional and fragmented shopkeepers (e.g. grocers, kiranas, mom & pop stores, kiosks, convenience stores...
Category Execution in a Retail Store
Jul 19, 2023
Customer Centricity
Jul 19, 2023
Customer Prioritization
Jul 19, 2023
Marketing and Sales Integration
Jul 19, 2023
Boiling Point 212 is consultancy firm specializing in customized business solutions for organizations
