Sources of Growth in Distribution – led Business

Distribution is all about consistently achieving growths in sales by implementing instore execution of the 4Ps & C (e.g. product, placement, price, promotion and shopper communication). One critical factor of effective distribution management is to identify sources of growth and executing field sales through 3rd party distributors. One of the key roles of a sales executive handling distribution business, is to understand the sources of growths.

There are primarily four factors of growth we can work upon. These four factors form a Growth Equation where change in one or more factors, positively or negatively, will impact the final output, i.e. sales. The attached diagram is self-explanatory.

For exploring and executing sources of growth optimally in workable reality, the sales teams need a specific set of functional competencies. We, boilingpoint212, have our signature training workshop on holistic implementation of sources of growth... to upskill your sales team, call us.